Mobile Marketing
Devices People Use To Take Photos, August 2014 [CHART]
The majority of US consumers now use smartphones—eMarketer estimates that penetration will reach 51.8% this year.
Read MoreCorrelation Between Organic & Paid Mobile App Installs, August 2014 [TABLE]
In most app categories, there is a correlation between paid app installs and organic distribution of the same apps.
Read MoreUS Social Network Adoption By Gender, December 2014 [CHART]
Only 15% of US adults say they are not a member of any social networks.
Read MoreMost Influential Advertising Among Hispanic Shoppers, December 2014 [CHART]
TV, online display, and social are the advertising media most likely to influence Hispanics who shop online, almost 8 in 10 of whom are aged 18-34.
Read MoreTop Nonprofit Content Marketing Tactics, 2014 vs 2013 [TABLE]
Social media, cited by 93%, was the top content tactic nonprofit professionals used.
Read MoreDevice Ownership Among American Kids, October 2014 [CHART]
The majority of US children and teens under 18 have access to some sort of digital device.
Read MorePreferred Channel For Customer Service Inquiries, September 2014 [TABLE]
Social networks were hardly ever the preferred channel for making customer service inquiries.
Read MorePersonalization's Effect On ROI, December 2014 [CHART]
Almost 6 in 10 company marketers agree that the ability to personalize content is fundamental to their online strategy.
Read MoreBrand Loyalty By Gender, December 2014 [CHART]
Who’s more brand loyal – men or women? Probably the only real correct answer is that it depends.
Read MoreInfluence Of Personalization On Channel Conversion Rates, November 2014 [CHART]
32% of global company marketers say they have experienced a major lift in search engine marketing conversion rates since implementing personalization.
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