Mobile Marketing
Global Smart Phone Users & Penetration, 2013-2018 [CHART]
The number of smartphone users worldwide will surpass 2 billion in 2016.
Read MoreMobile App YoY Usage Growth in 2014 [CHART]
Mobile application usage – defined as a user opening an app and recording a session – increased by 76% year-over-year.
Read MoreTop Work Technologies, January 2015 [CHART]
Email (61%) beats the internet (54%) and landline phones (35%) as the most important technology for working internet users.
Read MoreGlobal Smart Device Shipments By Type, 2013-2018 [TABLE]
The number of global shipments of phablets are expected to pass tablets shipped worldwide in 2015 for the first time.
Read MoreNew Smart Devices Activated Christmas Week By Type, 2012-2014 [CHART]
Phablet devices activated worldwide during the week of Christmas accounted for 13% of total activations—up 225% year over year.
Read MoreTop 5 Countries In Ad Spending, 2015 [TABLE]
Around the world, advertisers will spend $592.43 billion in 2015, an increase of 6.0% over 2014.
Read MoreExpected Apple Watch Shipments for 2015 [CHART]
Expectations for Apple Watch shipments this year are all over the map.
Read MoreMobile Display Ad Viewability Metrics By Ad Size, Q3 2014 [TABLE]
Screenwide display ads on mobile were tops for viewability.
Read MoreObstacles To Social Media Marketing Success, December 2014 [CHART]
Fully 43% of marketers said that a lack of in-house resources and skills was an obstacle to achieving social media marketing success.
Read MoreFrequency Of Video Recording By Smart Phone & Digital Camera, August 2014 [CHART]
Web users were using smartphones much more frequently than digital cameras for video recording.
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