Mobile Marketing
US Tablet Video Viewers, 2013-2018 [TABLE]
The size of the US tablet video-viewing audience is nearly as large as that of the smartphone video-viewing audience.
Read MoreTop Devices Used To Stream Video, June 2014 [TABLE]
Laptop computers were the most common device used to stream videos.
Read MoreDevices Used To Watch Online Video, 2013 vs 2014 [CHART]
The most common screen for digital video consumption is the traditional desktop or laptop.
Read MoreIncreased Mobile Activities Due To 4G Adoption, July 2014 [CHART]
When a July 2014 Deloitte study asked subscribers in the US about which activities they conducted more frequently via their mobile networks since signing up for 4G, 33% said they watched more video.
Read More4G Penetration In Select Countries, October 2014 [CHART]
451 Research estimated in September 2014 that US 4G LTE mobile connections would rise nearly 30% from 152.3 million in 2014 to 197.4 million in 2015. By 2018, the firm expected that total to reach 272.4 million.
Read MoreUS Mobile Newspaper Audience Growth By Demographic, October 2014 [CHART]
Mobile newspaper website usage was basically even for 35- to 44-year-olds, but much higher growth among older women.
Read MoreGlobal Tablet Users, 2013-2018 [CHART]
More than 1 billion people worldwide will use a tablet in 2015.
Read MoreMobile In-Store Research By Category & Device, March 2014 [CHART]
The desktop remains the device where even consumers with mobile devices spend the majority of their time when researching auto.
Read MoreShare Of Time Spent Consuming Content On Mobile By Category & Device, March 2014 [CHART]
Mobile remains an area of distinct opportunity for dealer innovation, especially as consumers have yet to fully integrate mobile into the buying process.
Read MoreUS Mobile Display Ad Spending, 2013-2018 [CHART]
On the whole, cost-per-thousand (CPM) averages in 2014 were on par or above 2013 rates.
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