Mobile Marketing
Top Channel Candidates For Personalization, September 2014 [CHART]
just 5% of US companies believed they had made advanced progress in executing an omnichannel strategy, compared with 37% who said they were lagging.
Read MoreTop Channels That Benefit From Personalization, September 2014 [CHART]
95% client-side marketers worldwide who had implemented personalization via offline channels had seen an uplift in conversion rates.
Read MoreTop Mobile Website Access Methods, January 2015 [CHART]
Mobile app consumption relative to the mobile web may be overstated.
Read MoreMobile Website Features Of Top News Organizations, November 2014 [CHART]
Just 56% of news organizations’ mobile sites featured social sharing buttons on their homepage.
Read MoreTypes Of Mobile Sites Of Top News Organizations, November 2014 [CHART]
Among print news and media sites studied, 40% served dedicated mobile versions.
Read MoreBest SMB Customer Acquisition Channels, January 2015 [CHART]
28% of small- and medium-sized businesses said word of mouth was their most effective, up from 26% the previous year.
Read MoreSocial Media Users By Network & Age, November 2014 [TABLE]
18-to-29-year-old US internet users were more likely than any other age group to use Instagram.
Read MoreSocial Networks People Use, 2012-2014 [TABLE]
The percentage of US social users who used Instagram rose from 24% to 32% between 2013 and 2014.
Read MoreBusiness Content Execs Consumed via Smart Phones vs Tablets, September 2014 [TABLE]
Business execs worldwide turned to their devices for a wide variety of information.
Read MoreDevices Employees Use For Work, 2011 & 2014 [TABLE]
The desktop remained the most-used device for work.
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