Mobile Marketing
Facebook's Mobile Active Users & Mobile Ad Revenues, 2012-2014 [CHART]
Facebookâs advertising revenues grew by 53% year-over-year in Q4 to reach almost $3.6 billion.
Read MoreGlobal Daily Share Of Search Ad Clicks, Q4 2014 [CHART]
Weekends tend to garner a greater share of search ad clicks on mobile devices than on desktops.
Read MoreMarketers' Expected Percent Of Mobile Traffic, October 2014 [CHART]
45.1% of marketers in Canada, the UK and the US said mobile platforms accounted for 30% or less of website traffic.
Read MoreSuspicious Global Ad Traffic By Device, Q1-Q3 2014 [TABLE]
Nearly half of desktop traffic from ads served globally was suspicious in Q3 2014, up from 45.7% in Q2 2014.
Read MoreSuspicious US Ad Traffic By Device, Q1-Q3 2014 [TABLE]
The share of US desktop ad traffic that was suspicious rose nearly 12 percentage points quarter over quarter to more than half of all traffic.
Read MoreMobile Share Of US Organic Search Traffic, Q3 2013-Q4 2014 [CHART]
More than 42% of US organic search visits in Q4 2014 came from mobile devices, up from 31% share during the year-earlier period.
Read MoreCEOs' Most Strategically-Important Technologies, January 2015 [CHART]
Some 81% of CEOs from around the globe consider mobile technologies for customer engagement to be strategically important for their organization.
Read MoreTop Areas CMOs Plan To Invest, September 2014 [CHART]
Among US CMOs polled, 40% ranked analytics as one of the top increased management expectations over the past year.
Read MoreWhy People Buy Specific Smart Phone Brands, November 2014 [CHART]
29.1% of consumers said they were most likely to buy or receive a new phone in the next six months.
Read MoreDevices People Plan To Buy In The Next Year, 2013 vs 2014 [TABLE]
Smartphone purchase intent among respondents fell 4 percentage points year over year.
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