Mobile Marketing
Social Media Demographics By Channel [TABLE]
Adults in the US are still using YouTube more than any other social media: close to three-quarters of US adults use the platform, with usage high across demographic groups, according to a study from the Pew Research Center, which provides some updates on social platform usage.
Read MoreAverage Time Spent On TV & Mobile Devices, 2014-2021 [CHART]
Consumers’ use of smartphones will continue to make up the majority of their media consumption, but that use will plateau by 2020, as consumers become increasingly uneasy about overuse of mobile devices.
Read MoreTime Spent On Instagram, Facebook & Snapchat, 2016-2021 [CHART]
Facebook’s move last year to discourage passive consumption of content, especially videos, has impacted engagement. Average daily time spent on the platform by US adult users fell by 3 minutes in 2018.
Read MoreInstagram Statistics [INFOGRAPHIC]
This infographic from Famemass illustrates 30 Instagram statistics marketers should pay attention to in 2019.
Read MoreTeens' Favorite Social Media Platforms, 2015-2019 [CHART]
Looking at the period between Spring 2015 and Fall of 2017, Snapchat seemed to be on an unstoppable rise in becoming the favorite social platform for the majority of teens.
Read MoreWhatsApp Users By Race/Ethnicity [CHART]
eMarketer estimates that more than half of the US Hispanic population will use messaging app WhatsApp at least monthly this year. The platform’s US Hispanic user base of 32 million is growing because of its data cost savings, messaging encryption capabilities and popularity in Latin American countries.
Read MoreSocial Network Dominance, 2003-2018 [ANIMATED GRAPHIC]
TheNextWeb created this amazing and mesmerizing animated graphic that illustrates the rise and fall of the most popular social media sites from 2003 to 2018 accompanied by monthly active user data at any point, so you can watch the rise and fall of Friendster and MySpace, for example.
Read MoreMarketing Skills To Master [INFOGRAPHIC]
This infographic from Maryville University illustrates eleven skills modern marketers must master.
Read MoreChannels Where Mobile Users Encounter Offensive Content [CHART]
According to an April 2019 report from mobile video ad network AdColony, three in five consumers worldwide encounter offensive content on Facebook.
Read MoreMobile-Only Social Network Users, 2017-2021 [CHART]
Fewer people in the US are accessing social networking sites via computers, with the majority of users now exclusively on mobile devices. eMarketer forecast that 51.7% of US social network users will be mobile-only in 2019.
Read More