Mobile Marketing Archives - Page 58 of 322

Primary Content Sharing Channel By Device, Q4 2014 [CHART]

Facebook accounted for 85% of mobile sharing activity among US internet users in Q4 2014, according to ShareThis, up 51% year over year.

Device Use By Generation, February 2015 [CHART]

Baby Boomers are sticking with laptops and PCs over smartphones and tablets.

Mobile Advertising Monetization By OS, 2011-2014 [CHART]

Android is now squarely in the lead when it comes to mobile ad impressions on the Opera Mediaworks network, ending the year with 62.7% share in Q4.

Frequency Of Use Of Reward Program Apps, September 2014 [CHART]

Loyalty-focused apps have emerged as part of the mobile marketing landscape—with examples including Starbucks and 7-Eleven.

Mobile Campaign Effectiveness By Type, November 2014 [CHART]

46% of marketers worldwide reported using some form of mobile marketing, compared with 23% studied in the prior year.

Mobile Millennials Expectations For Brands Technology Use, February 2015 [CHART]

Mobile Millennials are more likely to expect brands to have a mobile-friendly website or app than they are to expect brands to have a social media presence.

Top 3 Business Challenges For Retailers, February 2015 [CHART]

A leading 69% of retailers pointed to their need to be there to meet consumers’ use of mobile as part of their shopping experience as their top challenge.

Top Ways People Would Use Wearables, December 2014 [CHART]

Among the 67.7% of US smartphone owners who didn’t own a wearable, smart wristbands such as Fitbit and Jawbone were of the most interest, cited by 39.4%.

Types Of Information Health Self-Trackers Monitor, December 2014 [CHART]

31% identified themselves as Self-Trackers—those who monitor health via apps, smart watches, wearable fitness trackers and/or websites.

Marketers’ Most Exciting Opportunities, 2014 vs 2015 [CHART]

Customer experience outranks them all as marketers’ most exciting opportunity this year followed closely by content marketing.