Mobile Marketing Archives - Page 56 of 322

Mobile Users' In-Store Activities, February 2015 [CHART]

40% of mobile phone users surveyed across 23 countries claim to regularly compare prices while in-store.

Last year, SMS traffic fell 2.0% globally year over year, hitting 7.475 trillion. North America saw the biggest drop, falling 5.4% last year.

Text messaging is losing its share of the action thanks to the rise of over-the-top (OTT) mobile messaging services such as WeChat.

The average weekly cost per minute viewed for pre-roll ads was 3.2 cents in Q4 2014—the lowest price.

While Android remained the most-used platform, iOS was expected to see a big jump in app development.

In-app advertising models grew in popularity between November 2013 and November 2014.

Nearly 93% of US smartphone users and over 90% of tablet users will install at least one mobile app on such devices this year.

Consumers’ emotional expectations from brands continue to grow but brands are failing to keep pace.

80.1 million US consumers will pay for mobile apps at least once this year, representing only 33.3% of all mobile users.

US local ad spending via mobile is expected to soar more than 54% in 2015, from $4.27 billion to $6.58 billion.