Mobile Marketing
US Search Ad Spending By Device, 2014-2017 [CHART]
eMarketer expects mobile to overtake desktop for US search ad dollars this year, rising from $8.72 billion to $12.85 billion.
Read MoreMobile vs Desktop US Local Search Volume, 2014-2019 [CHART]
BIA/Kelsey reported that there would be 81.8 billion US local search queries conducted via mobile in 2015, up 23.0% over 2014.
Read MoreState Of The Internet, 2015 [MARY MEEKER PRESENTATION]
Mary Meeker’s annual State of the Internet report was released today and, as usual, it is jam-packed with fascinating and useful stats on how we use online communications.
Read MorePrimary Podcast Listening Device, 2014 vs 2015 [CHART]
Fully 55% of US consumers ages 12 and older who had ever listened to a podcast said they used a smartphone, tablet or portable audio player most frequently to do so.
Read MoreHow People Use Mobile Payments, May 2015 [CHART]
Some 91% of US adult smartphone owners have heard of a mobile payment service such as PayPal, Google Wallet and Apple Pay.
Read MoreTweets In Google Mobile SERPs
Tweets in Google searches have begun to appear for users of the Google app and on the mobile web. Here’s how it works.
Read MoreTop Elements Of The Ideal Customer Experience, April 2015 [CHART]
Consumers (aged 18-65) around the world are most likely to identify an Ideal customer experience with companies’ fast responses to inquiries or complaints.
Read MoreMobile Payments By Age Group, 2011-2014 [CHART]
Some 22% of mobile phone users surveyed in 2014 by the Federal Reserve report having made a mobile payment at some point during the prior 12 months, up from 17% the prior year.
Read MoreEmail CTO Rates, Q4 2014 [CHART]
Email CTO Rates: Mobile email clicks accounted for almost 40% of all email clicks in Q4 2014.
Read MoreSmart Phone Website Traffic Share By Screen Size, 2013 vs 2014 [CHART]
The percentage of website traffic in North America coming from smartphones with a screen size of 5-plus inches rose about 160% between September 2013 and September 2014.
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