Mobile Marketing
US Companies Using Twitter & Instagram For Marketing, 2013-2017 [CHART]
As Instagram attracts marketers new to the platform, marketer usage of Twitter is plateauing.
Read MoreSocial Ad Targeting Effectiveness, September 2015 [CHART]
Facebook gets a grade of A from marketing executives for its targeting effectiveness.
Read MoreSocial Advertising Effectiveness For Driving ROI, September 2015 [CHART]
Paid advertising on social media properties is delivering a solid return on investment, according to marketers.
Read MoreAttitudes Toward Video Ads By Device, October 2015 [CHART]
TV’s share of multi-screen video viewing time might be challenged by digital screens, but viewers remain most receptive to ads on live TV.
Read MoreTop Forces Disrupting The Marketing Industry, October 2015 [CHART]
Topping the list, as it did in last year’s report, was the pace of new technology, cited as being significantly or somewhat disruptive by 84% of respondents.
Read MoreMost Popular Social Sites For Teens, October 2015 [CHART]
Instagram continues to be at the top of the heap when it comes to teens’ most important social networks.
Read MoreBuyer's Journey Budgeting [INFOGRAPHIC]
This buyer’s journey budgeting infographic from IBM and The CMO Club illustrates that content generation is the biggest expenditure for the CMOs surveyed.
Read MoreTop Elements For Mobile Retail Experience, October 2015 [CHART]
Convenience is the most important element of the mobile retail experience, whether that experience is on the mobile web or in mobile apps.
Read More2015 Brands With Most Loyal Customers [TABLE]
Netflix is this year’s brand loyalty leader, rising 11 spots from last year’s results to take the mantle from Amazon.
Read MoreTechnology Adoption, 1900-2010 [CHART]
People in the U.S. today are adopting new technologies, including tablets and smartphones, at the swiftest pace we’ve seen since the advent of the television.
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