Mobile Marketing
Types Of News For Which Mobile Users Prefer A Browser vs An App, August 2015 [CHART]
For some activities, mobile users have a clear preference about app vs. browser usage.
Read MoreWhy People Buy Wearable Devices, August 2015 [CHART]
Consumer intention to be more active and lose weight is spearheading the adoption of wearables.
Read MoreHow Frequently iPhone Users Check Their Phones By Demographic [TABLE]
At the most basic level, boomers simply do not use smartphones as often as younger people do.
Read MoreUS Baby Boomer Smartphone Users, 2014-2019 [CHART]
Many boomers have smartphones. But this ‘many’ does not rise to the level of ‘most.’
Read MoreWearable User Penetration By Age, 2014-2019 [TABLE]
Wearables are currently most popular among US adults between 25 and 44, who are the most involved in the movement toward data and fitness tracking.
Read MoreWearable Users, 2014-2019 [TABLE]
The next several years will continue to see double-digit growth in the number of Americans using wearable devices.
Read MoreUS Proximity Mobile Payment Adoption, 2014-2019 [TABLE]
By 2016, total mobile payment transactions will reach $27.05 billion, with users spending an average of $721.47 annually.
Read MoreTop Disruptions Marketers See To Their Companies, August 2015 [CHART]
There will be no shortage of disruptions to companies, spurring the need for these data and analytics capabilities.
Read MoreDigital Banking Use By Generation, May 2015 [CHART]
More than half of US millennial smartphone users have deposited a check by taking a picture of it.
Read MoreImportance Of Smartphone Camera To Millennials, September 2015 [CHART]
72% of US millennial smartphone users said their device’s camera function was indeed very important to them.
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