Mobile Marketing
How Americans Believe Technology Effects Society [CHART]
Almost three-quarters of US adults believe that technology has become too distracting, with Millennials (18-35) slightly above-average in their agreement.
Read MoreMost Important Future Technologies [CHART]
CMOs around the world believe that mobile solutions (64%) and the Internet of Things (62%) will be the most important technologies in the next 3 to 5 years.
Read MoreEmail Marketing Click-To-Open Rates, Desktop vs Mobile [CHART]
The gap between mobile and desktop click-to-open rates continues to close as more consumers get comfortable reading emails on their mobile devices.
Read MoreB2B Mobile Marketing Tactics [CHART]
The first, most overarching trend for B2B mobile marketing in 2016 is that mobile’s role in the workplace will continue to grow.
Read MoreTop Challenges For Developing & Managing Mobile Apps [CHART]
Almost half of executives worldwide said that security issues was one of the main challenges they faced when developing or managing mobile apps.
Read MoreThe Economic Power Of Amazon, Apple, Facebook & Google [VIDEO]
Scott Galloway, a professor of Marketing and Brand Strategy at the NYU Stern School of Business, discusses The Gang of Four (Google, Facebook, Apple, and Amazon), their victims, and the strategies that led them onto a path to a trillion dollar market cap.
Read MoreMillennials' Top Mobile Phone Activities, November 2015 [CHART]
Some 58% of American adults consider themselves addicted to their phone, and that figure rises to 76% among Millennials.
Read MoreTechnology Device Owner Demographics, November 2015 [CHART]
Slightly more than two-thirds of American adults (68%) now own a smartphone, representing a rapid rise from about half that proportion (35%) in mid-2011.
Read MoreMost Important Elements Of The Customer Experience, October 2015 [CHART]
The number of different touch points and complexity of the customer experience (CX) ranks as the greatest barrier preventing organizations from improving CX.
Read MoreConsumers' Website Experience Expectations, October 2015 [CHART]
A high-performing website is again more important to consumers than fresh and updated content, a consistent cross-screen experience and personalized content.
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