Mobile Marketing
Mobile Click-Through Rates By Device [CHART]
via emarketer.com The study examined the CTRs earned by eight mobile devices, the largest being the Samsung Galaxy Tab (10.1 inches), and the smallest being the Sony Xperia Mini (2.5 inches). The Kindle Fire, with a middle-of-the-pack, 7-inch screen, had the highest CTR—1.02%. The iPad, with a screen size of 9.7 inches, had a CTR…
Read MoreActions Prompted by Mobile Finance Ads [CHART]
via emarketer.com In analyzing its clickthrough data on finance-related mobile ads, Millennial Media found that 54% of secondary actions prompted by finance ads consisted of enrolling, joining or subscribing, making it the most popular post-click action. Fifty-one percent of ads prompted mobile finance consumers to follow up on a click by placing a call, while…
Read MoreCampaign Goals For Finance Mobile Ads [CHART]
via emarketer.com Advertisers said they were centering mobile finance campaigns on lead generation and registering potential customers; 70% of respondents named that as their top goal. Maintaining a market presence was a distant second at 16%. Those goals differed substantially from those of advertisers overall, which were more evenly split between focusing on lead generation/registrations…
Read MoreMultitainment Behavior By Device [CHART]
Part of the increase in online activity by consumers is no doubt occurring when they are watching television.
Read MoreOnline Politics Statistics
A presentation by Pew Internet & American Life’s Director Lee Rainie about Citizen 2.0.
Read MoreSuper Shazamed Ads
Up to one third of the Super Bowl ads will be Shazamed.
Read MoreAmazon Kindle Fire: The iPad Alternative
45% of low-end committed tablet buyers bought an Amazon Kindle Fire.
Read MoreFemale Console Gamers
21% of women gamers had used an Xbox 360 in 2011.
Read MoreCommuting Communications
Americans spend an average of 48 minutes commuting every day.
Read MoreScan & Scram
Nearly $32 billion has been spent online this holiday season thus far.
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