Mobile Marketing
1366 x 768 Now The Most Popular Screen Resolution [CHART]
The average screen resolution used worldwide increased last month for the first time in years.
Read MoreRetail Trends In The Next Five Years [TABLE]
75% of US retailers believe that developing a more engaging in-store customer experience is going to be critical to their business in the next 5 years, according to a Motorola Solutions survey released in June 2012.
Read MoreFrequency Of Mobile Video/TV Consumption Among US Smart Phone/Tablet Users [TABLE]
According to an April comScore MobiLens study, 53% of US tablet users watched mobile video or TV at least once that month, compared to only 20% of smartphone users.
Read MoreTop 8 Types Of Videos Tablet Users Favor [CHART]
Short-form news and entertainment videos trumped long-form movies or television shows as the most popular videos watched by tablet users.
Read MoreTop Content Consumed Weekly On Tablets [CHART]
According to a March 2012 Online Publishers Association study, accessing content & information was the top reason US tablet users reached for their devices.
Read MoreTypes Of Mobile Marketing Currently Used Globally [CHART]
Among those executives already in mobile marketing, optimizing websites for mobile devices held the top spot as the most frequently used mobile marketing technique, cited by 70% of respondents. In second place were mobile apps, used by 55% of these marketers. Interestingly, 49% said they used QR codes, despite some unfamiliarity among consumers with what…
Read MoreGadget Ownership By Generation [CHART]
via marketingprofs.com growing share of seniors own a cell phone, according to separate research from Pew. Nearly seven in ten (69%) adults ages 65 and older say they have a mobile phone, up from 57% in May 2010. Even among those now age 76 and older, 56% report owning a cell phone of some kind,…
Read MorePodcast Listeners In 2012
The Podcast Consumer 2012 is the seventh study of audio and video podcast consumption in America from Edison Research and Arbitron.
Read MoreGlobal Digital Journalism [INFOGRAPHIC]
via mediabistro.com
Read MoreFrequency Of Tablet Use At Work [CHART]
via marketingcharts.com Tablets are increasingly becoming a staple at work for the corporate professional, according to research released in June 2012 by IDG Connect. 71% of the more than 3,000 IT and business professionals responding to the survey said they already own a tablet, with roughly 3 in 5 using it daily for work. Breaking…
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