Mobile Marketing
Coronavirus Driving Telemedicine Use
The early data would seem to confirm common sense that the COVID-19 pandemic is driving greater adoption of telemedicine.
Read MoreTop Business Uses For Texting
A majority of businesses that use texting to engage with customers do so for scheduling purposes, with about half using the messaging tool for customer service and support.
Read MoreMarketing Channels Driving Sales
Despite sometimes being overshadowed by other channels like social media, many marketers still consider email to be one of the most important channels available.
Read MoreWhere People Listen To Podcasts [CHART]
The US population has embraced podcasts, with the majority of Americans over the age of 12 years listening to them on a weekly basis.
Read MoreMonthly US TikTok Users, 2018-2019 [CHART]
ByteDance acquired the Musical.ly video app in 2017, merged it with TikTok, and relaunched the combined entity in August 2018, keeping the name TikTok.
Read MoreP2P Mobile Transaction Values, 2018-2023 [CHART]
Peer-to-peer (P2P) payments are increasing significantly in the US, driven by tremendous growth from Venmo and Zelle.
Read MoreProximity Payments Transaction Value, 2019 & 2023 [CHART]
Apple Pay’s dominance, as well as increasing retailer adoption of proximity mobile payment technology, is driving transaction volume growth in the US, according to eMarketer’s latest forecast.
Read MoreVideo Game Use By Platform [CHART]
Apple launched its subscription gaming service Arcade in late September as part of the company’s wider iOS 13 release, betting big on subscription gaming services and joining others like Google and Microsoft.
Read MoreFrequency Of Mobile In-Store Shopping [CHART]
More shoppers are utilizing omnichannel offerings to simplify their shopping experiences. For brands and retailers, offering consumers an obvious in-app value exchange can lead to downloads and encourage loyalty.
Read MoreMobile Video Viewing Of Millennials (& Gen Z) [INFOGRAPHIC]
This infographic from Whistle illustrates how Millennials and Generation V differ in their mobile video consumption habits.
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