Mobile Marketing
US Households With Landlines vs. Mobile Phones, 2008-2011 [CHART]
Survey data released in June by NHIS reveals that more and more American households are abandoning their landlines and going wireless-only.
Read MoreFactors That Earn Attention To Mobile Ads [CHART]
Roughly one-third of smartphone and tablet users say they would be more likely to pay attention to an ad on their device if the ad’s topic was relevant to them.
Read MoreMobile Marketing Tactics Worldwide [CHART]
Mobile websites and apps are currently the most widely adopted mobile marketing tactics, used by 46% and 45% of marketers, respectively.
Read MoreMobile Channels Used For Customer Interaction [CHART]
1 in 2 company marketers say they are using QR codes to encourage their customers to interact with their brand.
Read MoreMobile Content Use By Feature [CHART]
comScore Mobile Metrix data shows that for the 3-month period ending in May 2012, use of downloaded apps proved to have a slightly larger mobile subscriber audience than browser use (51.1% vs. 49.8%).
Read MoreTop Mobile Phone Features In India [CHART]
The mobile phone is helping lift the living standard of India’s masses but most mobile activities are still limited to texting and calling.
Read MoreBusiness Or IT Pros Worldwide Who Own Or Intend To Buy A Tablet [CHART]
Almost double the number of respondents owned iPads vs. Android devices.
Read MoreTablet Ownership Among Business & IT Pros Worldwide
74% of business professionals and 69% of IT staff owned tablets.
Read MoreGlobal Business Social Media Use By Channel [CHART]
Business executives in the US and several countries in Europe (Belgium, France, Germany, the Netherlands and the UK) reported that a majority of their companies were active on social media websites
Read MoreTop 3 Categories Of 2008 Olympic Content Consumed Via Mobile [CHART]
Mobile will be particularly important for those looking to check in on Olympic event results, which is what Nielsen found to be the top mobile internet activity planned by US and UK users in 2008.
Read More