Mobile Marketing
Weekly Time Spent Viewing Paid Online Video Content By Device [CHART]
Nearly one-fourth (23%) of customers view paid content via gaming consoles, compared with those who view paid content via handheld devices (29%).
Read MoreMillennials vs. Boomers: Paid Video Content Consumption By Device [INFOGRAPHIC]
As paid video content becomes more available via different channels, tablet and wireless phone viewing of paid video has increased from 2011 levels, while viewing via PC/Mac has decreased.
Read MoreEmail Marketing Acquisition Tactics & Effectiveness [CHART]
The majority of marketers (52 percent) stated that their own corporate website was the most widely used to acquire new email subscribers.
Read MoreThe Popularity Of SongPop [CHART]
SongPop works kind of like a modern version of Name That Tune.
Read MoreMobile Devices Used For Consumer Apps [CHART]
Among retailers, smartphones were the device of choice for customer-facing applications, with 46.5% currently using them, compared to 26.5% for tablets.
Read MoreRetail Mobile Point-of-Sale [CHART]
23% of retailers had already deployed mobile point-of-sale or point-of-payment technology.
Read MoreAttitudes Toward Sharing Data Via Mobile Apps [CHART]
While 82% of mobile owners store contacts on their devices, 81% of them would probably or definitely not allow social apps to mine those contacts.
Read MoreDaily Content Consumption By Mobile Women [CHART]
Mobile content consumption rivals traditional media consumption for female mobile owners in the US and around the world.
Read More2012 Lead Generation Budgets [CHART]
According to the study, the tactics that will receive the greatest increases in budget for 2012 include website optimization, social media and SEO. Conversely, the tactics receiving the lowest increases are all outbound, including print advertising, tradeshows and direct mail.
Read MoreInternet Connected Technology In Generation V Households [CHART]
Kids age 6-12, who are in the process of expanding their social circles outside of their families, are interested in (and often active on) online social media.
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