Mobile Marketing
Mobile Phone Use For TV Content By Generation [CHART]
32% of cell owners used their mobile devices to find television-related content.
Read MoreCell Phones As A Distraction From TV By Generation [CHART]
38% of adult cell owners reported using their mobile device to keep themselves occupied during commercials or other breaks in a program.
Read MoreDemographics Of Cell Phone Owing TV Viewers [TABLE]
Half of all adult cell owners (52%) have used their phones recently for engagement, diversion, or interaction with other people while watching TV.
Read MoreMobile Ad Shares By Type [CHART]
Advertisers on the Opera Advertising mobile platform are seeing higher engagement rates & dwell times from rich media & have shifted their focus accordingly
Read MoreMobile Ad Spending In The United Kingdom, 2010-2016 [CHART]
Mobile ad spending is on an even stronger growth trajectory, up 70.3% this year after a record rise of 144.8% in 2011.
Read MoreSmart Phone Multitainment Behavior [TABLE]
Smart phone owners use their devices to interact with televised content at far higher rates than owners of more basic cell phones.
Read MoreDisplay Ad Integration Plans By Channel [CHART]
Marketers were most likely to plan integration of their display advertising with their on-site content management systems.
Read MoreGlobal Display Advertising Trends [CHART]
The top four trends deemed most important to the future of display advertising, three were related to integration.
Read MoreROI Measurement By Marketing Channel [CHART]
Search engine marketing, company websites, email and online ads via third-party websites are the tactics most likely to be measured.
Read MoreContent Consumption Of American Smart Phone Users [CHART]
Gaming was a significantly less popular activity on smart phones, according to a study of US internet users conducted by Frank N. Magid Associates.
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