Mobile Marketing
Facebook Users Visual Attention Across Platforms [HEATMAPS]
A new study by eye-tracking outfit EyeTrackShop illustrated Facebook’s struggle to monetize its mobile ads without diminishing its users’ experience.
Read MoreChanging Social Behaviors [PRESENTATION]
49 percent would rather text than call; 30 percent would rather connect with close friends via social sites than traditional methods.
Read MoreFeatures American Mobile Buyers Want [CHART]
30% of mCommerce users in the US would like retailers to enable them to pay for something by phone and then pick it up in-store.
Read MoreUS Retailer Purchase & Fulfillment Options, 2012 & 2017 [CHART]
Although only 39% of retailers enabled shoppers to buy on mobile, then ship to home, 59% planned to do so by 2017.
Read MoreLocation-Based Advertising Usefulness By Generation [CHART]
45% of 13- to 17-year-olds surveyed said they thought location-based ads were more useful than traditional ads.
Read MorePost Mobile Ad-Viewing Acts [CHART]
22% of US smartphone users had made an online purchase via PC after seeing a mobile ad, more than quadruple the percentage who had purchased on their phone.
Read MoreFacebook Ad CTR By Type/Placement [CHART]
Click Through Rates on mobile ad campaigns were 15 times higher than on non-mobile campaigns.
Read MoreB2B Marketers' Use Of Email Features [CHART]
B2B marketers have an array of email marketing features at their disposable, but are not making use of all them to great degrees.
Read MoreTop 10 TV Programs & Events By Social Chatter [TABLE]
The number of social conversations about TV on several leading social sites rose from just over 10 million in June 2011 to over 81 million by June 2012.
Read MoreTablet CPC Lower Than Desktops [INFOGRAPHIC]
The Q2 2012 Global Digital Advertising Update from Adobe found that search marketers can get more value from mobile campaigns than they now can on the PC.
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