Mobile Marketing
Facebook Mobile vs Web Ads By Device [CHART]
Online eye tracking study firm EyeTrackShop found in July that while US participants were more likely to view and dwell on ads on tablets than on the desktop web, ad recall was lower.
Read MoreThe Revenue Of Social Sites [INFOGRAPHIC]
USBundles.com created this infographic to illustrate how social media sites make money.
Read MoreTime Spent With Mobile Apps vs Mobile Web, May 2011 & May 2012 [CHART]
In May 2012, US smart phone users spent 81% of their time with smart phone apps—up 9 percentage points from May 2011.
Read MoreAmerican Mobile Facebookers, 2010-2014 [CHART]
By the end of 2012, 85% of mobile social networkers will use Facebook.
Read MoreAmericans Who Use Location-Based Services By Device, 2011 & 2012 [CHART]
Nearly twice as many adults used location-based services in 2012, as compared to 2011.
Read MoreUS Paid Search Metrics By Device, Q2 2012 [CHART]
Despite having lower cost per click rates than PCs, tablets offered a 68% higher ROI than PCs for US search advertisers in Q2, based on 20% higher conversion rates.
Read MoreHispanic Engagement With Online Ads [CHART]
Hispanics are 80% more likely to say that they usually remember the brands they see advertised online, across all devices.
Read MoreTime Spent By Chinese Viewing Online Video By Device [CHART]
There were 350 million online video watchers in China as of June 2012. That’s 40 million more people than the total population of the US last year.
Read MoreHow Mobile Content Encourages Brand Trust [CHART]
Consumers also had their trust in a brand boosted by mobile content that went beyond a sales message to provide them with some utility.
Read MoreFacebook Users Attention Fixation Order Across Platforms [EYE TRACKING]
A new study by eye-tracking outfit EyeTrackShop illustrated Facebook’s struggle to monetize its mobile ads without diminishing its users’ experience.
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