Mobile Marketing
Top Technologies Essential For College Students [CHART]
Students are most interested in buying laptops, fridges, and large televisions to take with them as they begin college life.
Read MoreWebsite Preferences For Mobile Shopping [CHART]
For mobile owners who prefer using a website than an application when shopping on their device, convenience/ease (39%) and additional features (21%) are the primary reasons for doing so.
Read MoreMobile Features & Content Use [CHART]
Listening to music on mobiles grew 9.5% between the 3-month periods ending in March and June (to 27.6%), while accessing of social networks or blogs rose to 36.9% of subscribers.
Read MoreLocation-Tagging Social Posts By Generation [CHART]
73% of on-the-go mobile consumers aged 25-34 and 75% of those aged 24 and younger location-tag their social sharing posts and pictures.
Read MoreReasons For Sharing Daily Deals [CHART]
54% of consumers who subscribe to a daily deal program strongly agree that they will share a deal because it’s great, regardless of whether or not they are current customers of a business.
Read MoreMobile Ad Engagement [CHART]
Mobile users have viewed and engaged with various types of mobile ads, primarily mobile banner ads (70%) and SMS/text-based ads (44%).
Read MoreMobile Ads & Favorite Brands [CHART]
74% of smartphone users say their favorite brands have not advertised to them via mobile.
Read MoreConsumer Concerns Over Geo-Targeting [CHART]
Consumers are more cautious toward mobile: 76% say they have mixed feelings or find it somewhat undesirable to be geo-targeted via their mobile device.
Read MoreEmail Marketing Conversions [INFOGRAPHIC]
Monetate created this infographic to illustrate how to increase email marketing conversions.
Read MoreJapanese Smart Phone Video Viewers, 2011-2016 [CHART]
22.2 million smart phone users in Japan will watch video on their devices in fiscal year 2012.
Read More