Mobile Marketing
Effect Of Online Discounts On In-Store Purchases [TABLE]
45% of customers would leave a store and buy a product online if they found it at a 2.5% discount while comparison shopping using their mobile device.
Read MoreSmart Phone Users By Household Income [CHART]
Smart phone users tend to come from higher-income households.
Read MoreInfluence Of Promotional Messages On Mobile Users [CHART]
32% of smartphone owners have made a purchase after receiving a promotional message on their mobile device via email.
Read MoreMobile Promotional Messages [CHART]
65% of smart phone owners said they would want to receive promotional messages once a week or more, almost double the proportion (34%) of standard mobile phone owners.
Read MoreParents & Promotions [CHART]
33% of parents said they are looking more for promotion codes or discounts when shopping this year, compared to 26% of respondents without children.
Read MorePreferences For Free vs. Paid Apps [CHART]
An overwhelming 87% of Facebook app users surveyed prefer free apps.
Read MoreQR Code Awareness & Usage Among Russians [CHART]
59% of mobile phone users in Russia did not know what a mobile barcode was, and another 8% were unsure how to use them.
Read MoreTime Spent Watching Online Videos Worldwide By Length & Device [CHART]
Ooyala found the majority of connected TV content is greater than 10 minutes in length, unlike most video content on desktop and mobile devices.
Read MoreWhat US College Students Think About & How They Interact With Mobile Ads, 2010-2012 [CHART]
Nearly seven in 10 students in a Ball State University survey reported they had been annoyed by mobile ads—and the most likely kind they reported seeing were text ads.
Read MoreUS College Student Smart Phone Users [CHART]
By the time the class of 2016 graduates, close to 90% of college students in the US will own a smart phone.
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