Mobile Marketing
Scannable Codes In Top 100 Magazines, January 2011-June 2012 [CHART]
The total number of action codes in the top 100 US magazines by circulation increased to a new peak of 2200 in Q2 2012, ahead of the 2011 holiday season’s 1899 codes.
Read MoreMagazine Ads With Scannable Codes, March 2011-June 2012 [CHART]
Magazine advertisers’ use of mobile action codes, including all 2D barcodes, QR codes, Microsoft Tags, and watermarks, grew to new heights again in Q2 2012.
Read MoreTalking Via Phone vs In-Person By Select Demographics [CHART]
Given the choice, 84% of Americans would rather have a conversation in person than on the phone.
Read MoreMobile Moms & Back-To-School Shopping [INFOGRAPHIC]
The Interactive Advertising Bureau and Meredith’s Parents Network released a joint study called “Moms Go Back-To-School with Mobile.”
Read MoreVisual Storytelling [INFOGRAPHIC]
In this infographic, Simply Measured illustrates the importance of telling your story with visuals, be they graphics, illustrations, photos or video.
Read MoreEmail Client Market Share [INFOGRAPHIC]
In this infographic, Litmus breaks down the market share of the most popular email clients.
Read MoreMulti-Device Path To Purchase [TABLE]
Two in three respondents used multiple devices sequentially to shop online, with the path to purchase beginning on a smart phone for 65% of those respondents.
Read MoreSearches Prompted By TV, Smart Phone vs. PC [CHART]
22% of smart phone searches were prompted as a result of watching TV. 17% were the result of seeing a TV commercial, and 7% from seeing a TV program.
Read MoreAmerican Moms Online [INFOGRAPHIC]
In this infographic, Nielsen takes a look at the digital lives of American moms.
Read MoreHow People Respond To Ads On Their Smart Phones [CHART]
Roughly 1 in 4 smartphone users have purchased applications or mobile web content over their devices.
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