Mobile Marketing
Mobile Email Open Rates, H1 2012 [CHART]
The share of all email opens occurring on mobile devices reached 36% in the first half of 2012, representing almost 80% growth from roughly 20% in H1 2011.
Read MoreTime Spent Watching Mobile Video [CHART]
Mobile phones accounted for 2.3% of overall time spent watching online video during the last week of Q2, representing 53% growth from the start of the period (1.5%).
Read MoreMobile App Privacy Concerns By Select Demographics [TABLE]
43% of mobile phone users use applications, but 54% of them decided not to install an app due to concerns about sharing or collecting of personal information.
Read MoremCommerce Purchase Considerations, September 2012 [CHART]
52.4% of the smart phone and tablet owners surveyed cited price as the most important consideration for making a mobile purchase.
Read MoreMobile Engagement With Travel Content [CHART]
Just one-quarter of smartphone and tablet users know exactly what they are looking for when they first access a travel application or website on their device, while more than 2 in 5 either have no idea or just a general idea.
Read MoreUse Of Mobile Content, April vs. July 2012 [CHART]
During the 3-month average ending in July 2012, 37.9% of US mobile subscribers accessed a social networking site or blog on their device.
Read MoreiPhone 5: Now Or Later? [INFOGRAPHIC]
Infographic: What happens when you go to buy a new iPhone less than a month before the rumored new release?
Read MoreMulti-Device Path To Purchase [TABLE]
2 in 3 people used multiple devices sequentially to shop online, with the path to purchase beginning on a smart phone for 65% of those respondents.
Read MoreTelevision Viewing Prompts Search – Content vs. Advertising [CHART]
TV is a significant catalyst for search on both smartphones and computers (PCs and laptops).
Read MoreMobile Advertising Post-Click Actions, 2011 [CHART]
Watching video accounted for 71% of the post-click campaign action mix for entertainment advertisers in 2011, far higher than the 24% figure for the average advertiser campaign.
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