Mobile Marketing
Why People Download Apps, September 2012 [CHART]
49% downloaded mobile apps because they are always looking to get more out of their mobile devices.
Read MoreMobile Owners Who Have Turned Off Geolocation By Generation [CHART]
Young people were most likely to have turned off geolocation, with 32% of 25- to 34-year-olds saying they had, along with 22% of 18- to 24-year-olds.
Read MoreDemographics Of Mobile App Users Who Have Acted Due To Privacy Concerns [TABLE]
Among US mobile phone owners who used apps, 54% said they had decided not to install an app because they were worried about how it might use their personal info.
Read MoreMobile Health Care Apps [INFOGRAPHIC]
This infographic by AlliedHealthWorld illustrates how health care is changing due to the adoption of mobile health management tools.
Read MoreScanner Demographics, Q2 2012 [CHART]
QR code scanners are mostly young men.
Read MoreQR Code Scans By Quarter, 2009-2012 [CHART]
June 2012 marked the highest scan month ever, according to ScanLife, with 5.3 million scans.
Read MoreQR Code Scans Per Minute, 2011 vs 2012 [CHART]
In Q2 2011, ScanLife app users scanned QR codes at the rate of 24 scans per minute; by Q2 2012, that rate had increased to 120 scans per minute.
Read MoreScan Dayparting [CHART]
60% of people scanned from home, according to an April 2012 comScore MobileLens survey.
Read MoreShare Of Barcode Formats, Q1 2012 [CHART]
2D barcodes now make up 76% of all codes processed by ScanLife, which correlates to the abundance of QR Codes in today’s marketing landscape.
Read MoreLeading Multitainment Activities, Q2 2012 [CHART]
Simultaneous usage was more task-based than entertainment-focused.
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