Mobile Marketing
US Smart Phone Market Penetration, September 2011-September 2012 [CHART]
More than half of US mobile device users now own a smart phone.
Read MoreUS Local Mobile Ad Spending, 2011-2016 [CHART]
Local mobile ad spending grew from $0.7 billion in 2011 to $1.2 billion in 2012.
Read MoreiPhone vs iPad Use By Dayparts, November 2012 [CHART]
Consumers use smart phones fairly steadily throughout the day, while tablet use rises sharply at night.
Read MorePrimetime TV Viewing Habits, 2004 vs 2008 vs 2012 [CHART]
Among the 56% of respondents who reported using a TV set “yesterday” during the 8-9 PM hour, 26% said they spent that time watching a recorded program.
Read MoreSearching With Siri [INFOGRAPHIC]
This infographic takes a look at mobile search engine optimization.
Read MoreApple's Unoriginal Ideas [INFOGRAPHIC]
This infographic from BestMastersPrograms.org looks at just how original Apple’s product ideas have been.
Read MoreThe Mobile Superworker [INFOGRAPHIC]
Mobile devices are making workers more productive, making them 35% more likely to collaborate with colleagues than those who are phone-less.
Read MoreTop Reasons To Visit Restaurant After Using Mobile App/Website, June 2012 [CHART]
What got the majority of smartphone searchers in the door was finding the “food I was looking for” or a nearby location, at 78% and 65%, respectively.
Read MoreLeading Mobile Restaurant Search Activities, June 2012 [CHART]
Looking up location was the No. 1 mobile restaurant search activity among mobile users in the US, followed closely by looking up directions to that location.
Read MoreDevice On Which News Consumers Prefer To See Ads, August 2012 [CHART]
Nearly half of all US news users told Pew they didn’t like to see ads on any digital platform where they read the news.
Read More