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Mobile Marketing

History Of The Barcode [INFOGRAPHIC]

QR Code Presentation Example At MIMA

This infographic from Wasp looks at the history of the barcode.

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Smart Phone Ownership Among American Moms, 2009-2012 [CHART]

Best Buy On Screenshot

Research found that 61% of total US moms surveyed owned a smart phone in 2012, ahead of the 44% of total consumers who owned one.

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Mom's Against The World…And Their Mobile Activities, February 2012 [CHART]

As many as half of all moms with children under 18 in the household will use mobile devices to access social networks in 2012.

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Most Important Mobile Tasks For Banking & Finance, July 2012 [CHART]

York College Students

Bank customers listed as their most important tasks checking account balances, getting directions/store hours, and logging into accounts.

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Most Important Smart Phone Tasks For Travelers, July 2012 [CHART]

BestBuyOn.com Traffic May 2010 to March 2011

Almost eight in 10 smart phone travelers used their device to check on the status of a flight.

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Most Important Mobile Retail Tasks, July 2012 [CHART]

The Human Doing At Mall Of America

About two-thirds of smart phone users were more likely to purchase something from a mobile-optimized site, while three-quarters said they were more likely to make a return visit to the site.

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Movie-Going Mobile Activities, September 2012 [CHART]

Fork In The Road Truck Menu

Regular moviegoers were significantly more likely to use their smart phones to purchase tickets, check in to a social network or comment about a film online.

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Frequency Of Mobile/App Use To Pick Movies To See In Theaters, September 2012 [CHART]

Cafe 128 Food Truck Menu

About two-thirds of regular moviegoers used the mobile web or an app to help them decide what to see at least some of the time, compared with four in 10 infrequent film watchers.

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Mobile Movie Going Activities, September 2012 [CHART]

Blockbuster Closing

Mobile devices play key roles for many moviegoers, from helping them research films to letting them watch movie trailers.

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Mobile App Growth By Category, May 2012 [CHART]

US travel apps were seeing the highest year-over-year growth of any industry or product-related app category, at 116%, well above the growth in overall mobile app use (84%).

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