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Mobile Marketing

eBankers Who Are Happy With Their Institution's Mobile Services By Bank Type, February 2012 [CHART]

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60% of US credit union members thought their bank was doing a great job at providing innovative technology.

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Tablet Owners In-App Ad Interest by App Type, October 2012 [CHART]

3 in 10 tablet owners say they are very interested in ads appearing in shopping and retail applications, according to new data provided by GfK MRI.

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Time Spent With Major Media, 2009-2012 [CHART]

This year, the amount of time US consumers spent using mobile devices will grow 51.9% to an average 82 minutes per day, up from just 34 minutes in 2010.

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Leading Holiday Shopping Channels, 2011 & 2012 [CHART]

Those intending to make a holiday purchase on the internet climbed to 33% in 2012, up from 25% in 2011, while the percentage of people planning to buy in-store also climbed by two percentage points, to 19%.

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Pre-Store Visit Mobile Activities Of Online Holiday Shoppers, 2011 & 2012 [CHART]

About four in 10, said they would use smart phones to search for sales and other specials before entering a store.

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Mobile Gift Buying During The Holidays, 2011 & 2012 [CHART]

eCommerce will continue to siphon business away from traditional brick-and-mortar retailers, with mobile playing a growing role in that evolution.

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Smart Phone Market Share By OS, September 2012 [CHART]

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Android owners accounting for 55% of the market, and iPhone owners about 31%.

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Smart Phone Purchase Plans, September 2012 [CHART]

73% of US consumers who planned to buy a smart phone in the next six months already owned a smartphone.

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American Tablet Users & Penetration, 2010-2015 [TABLE]

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By the end of 2012, eMarketer estimates the number of US tablet users will reach nearly 70 million, up from 34 million in 2011.

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Mobile Device Payment Transaction Value, 2011-2016 [CHART]

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By 2016, mobile device payments will have exploded in the US, and total transaction value will hit $62.24 billion.

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