Mobile Marketing
Local Digital Marketing Tactics, September 2012 [CHART]
35.9% of North American marketers planned to boost their local digital dollars in 2013; just 6.8% planned to decrease spending.
Read MoreCPG Shoppers' Attitudes Toward In-Store Mobile Technology, August 2012 [CHART]
The most prevalent attitude toward in-store mobile technology among all age groups was that when mobile technology didn’t work, consumers blamed the brand.
Read MoreBeyond Social Media: Oprah's Ill-Advised Surface Tweet & Facebook's Bait & Switch [PODCAST]
This week’s highlights include Oprah’s ill-advised Surface love from her iPad, Facebook’s advertising bait & switch and Ben & Jerry’s Instagram campaign.
Read MoreHow Internet Users Watch TV Content, June 2012 [TABLE]
29% of US internet users have watched TV content through a mobile device.
Read MoreWeekly Hispanic Communication Technology Use, March 2012 [CHART]
Online Hispanics averaging 4.0 hours per week on social networks, vs. 3.7 hours for online non-Hispanics.
Read MoreDemographics Of Tablet Newspaper/Magazine Readers, August 2012 [CHART]
Male tablet users overindexed for both newspaper and magazine reading on the devices, with men making up 57.5% of the newspaper audience and 54.6% of the audience for magazines.
Read MoreTablet Users Who Read Newspapers/Magazines by Tablet Brand, August 2012 [CHART]
More than a third of tablet users in the US read newspapers on their devices each month, and even more check out magazines.
Read MoreMobile eCommerce Traffic, Q3 2011 – Q3 2012 [CHART]
Overall, smart phones and tablets drove 18.4% of total e-commerce traffic in Q3, up from 7.67% a year earlier.
Read MoreTop Mobile Holiday Shopping Activities, October 2012 [CHART]
Anywhere between half and four-fifths of smartphone owners plan to use their devices as shopping tools.
Read MoreFacebook's Mobile Engagement, January – September 2012 [CHART]
Mobile users accounted for 24% of all new page likes in September. That represents a rapid jump from just 5% share 6 months earlier.
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