Mobile Marketing
iPhone vs iPad Usage By Dayparts, November 2012 [CHART]
Consumers use smartphones fairly steadily throughout the day, while tablet use rises sharply at night.
Read MoreDemographics Of Mobile App Users [TABLE]
Just over 40% of cell phone owners said they had downloaded an app to their phone in the April 2012 survey.
Read MoreDemographics Of Mobile Videographers [TABLE]
44% of cell phone owners said they had used their phones to record video.
Read MoreDemographics Of Mobile Email Users [TABLE]
Half of cell phone owners send or receive email on their device.
Read MoreDemographics Of Mobile Internet Users [TABLE]
More than half of cell phone owners (56%) access the internet through their phone.
Read MoreDemographics Of Text Messagers [TABLE]
Large numbers of cell owners across all demographic groups send and receive text messages, with the exception of mobile phone owners 65 and older.
Read MoreDemographics Of Mobile Phone Photographers [TABLE]
Taking pictures is the most popular cell phone activity and there are only modest differences between demographic groups.
Read MoreCell Phone Activities, 2007-2012 [CHART]
Over time, the number of cell owners performing activities across the board has grown.
Read MoreCell Phone Activities [TABLE]
Fully 85% of American adults own a cell phone and now use the devices to do much more than make phone calls.
Read MoreAppealing Local Digital Marketing Tactics, September 2012 [CHART]
Local search registration is now used by less than one in four marketers.
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