Mobile Marketing
eReader Penetration, 2010-2015 [CHART]
Growth in ereader penetration will slow sharply beginning this year, when 19% of the adult population will use one at least monthly.
Read MoreExpected Global eReader Shipments, 2013 & 2016 [CHART]
After a worldwide decline in shipments this year, the ereader market will bounce back in 2013 with 18.2 million units shipped.
Read MoreMobile Accidental Click Rates, 2012 [CHART]
GoldSpot Media reported in October that 38% of clicks on static banner ads it served, and 13% of clicks on rich media banners, were accidental.
Read MoreMethods Used To Watch TV Content, June 2012 [CHART]
30% of all US internet users used a gaming console to watch online video.
Read MoreHoliday Items Consumers Would Consider Purchasing On Smart Phones, 2011 & 2012 [CHART]
Smart phone owners found price comparison information the most helpful for holiday shopping on their phone, at 67%.
Read MoreMobile Use For Holiday Shopping, October 2012 [CHART]
55.3% of all US tablet and smart phone users planned to shop with their devices this holiday season.
Read MoreTop Holiday Mobile Shopping Activities, October 2012 [CHART]
Consumers will be using mobile as holiday season shopping companions, as multiple studies have pointed to their growing role in retail throughout the year.
Read MorePaid Alternative Television Venues, February vs. September, 2012 [CHART]
While Netflix remains the dominant provider of paid alternative TV services, Amazon Instant Video is gaining traction with consumers.
Read MoreDemographics Of Users Of Mobile Banking Services [TABLE]
Online banking is especially prevalent among those ages 18-29, those with higher levels of education, and the African-Americans and Hispanics who own cell phones.
Read MorePlanned National Brand Spending On Local Marketing For 2013 [CHART]
In 2013, 47.3% of national brands expect to spend more on local marketing than they did this year.
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