Mobile Marketing
Customer Service Features Important To Online Gift Buyers, September 2012 [CHART]
US online buyers told surveyor MarketLive in September that accessible information and customer service was very important when buying gifts online.
Read MoreMobile Customer Support, 2012 [CHART]
38% of companies surveyed worldwide in 2012 offered customer service through the mobile channel.
Read MoreMultitainment Behavior By Device Pairs, Q2 2012 [CHART]
Consumers’ attention is more divided than ever as media multitasking becomes the norm.
Read MoreTime Spent Per Day With Major Media, 2009-2012 [CHART]
One of the curious qualities of fragmentation is that it yields audiences that appear large in aggregate form, but are actually smaller in real terms.
Read MoreAmerican Online Traffic By Device, June 2012 [CHART]
A growing portion of internet traffic is coming from smart phones and tablets.
Read MoreTime Spent With Major Media, 2009-2012 [CHART]
Consumers spend twice as much time with desktop media as they do with mobile, but time spent with mobile is growing at 14 times the rate of the desktop.
Read MoreMultitainment: TV & Smart Device Multi-Tasking, November 2012 [TABLE]
Consumers aren’t just watching TV, they’re also checking email on their tablets, visiting social networks on their smartphones, and shopping.
Read MoreMobile Ad Post-Click Behaviors Of Retail & Restaurant Consumers [CHART]
Retail and restaurant advertisers are driving users to websites and stores for purchases by incorporating store locator, site search, and map view.
Read MoreSmart Phone vs Tablet Shopping Behavior, Q3 2012 [CHART]
Smart phones are most commonly used to find local stores, to check prices and for product research.
Read MoreHoliday Shopping [INFOGRAPHIC]
This infographic by Kelton looks at the holiday shopping season.
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