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Mobile Marketing

In-Store vs eShopping Preferences By Demographics, December 2012 [CHART]

59% of the Americans aged 18-64 surveyed online said they would rather make a purchase in-store than on their computer (31%).

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Time Spent Using Social Media, July 2011 vs July 2012 [CHART]

In July 2012, Americans spent 32.7 billion more minutes accessing social media sites than in July 2011.

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Firefox 2012 [INFOGRAPHIC]

This infographic from Mozilla illustrates Firefox by the numbers in 2012.

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Google Maps Prompts 29% Growth In iOS 6 Adoption [CHART]

Apple Maps was so bad that people refused to upgrade to iOS 6 until they could get Google Maps.

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New Marketing Channels Being Considered In The Next Year [CHART]

62% tabbed social media tools such as interactions, fan pages, social analytics, and social ad targeting.

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Attitudes Toward Information Gathering While On Vacation By Generation, March 2011 [CHART]

More than 57% of internet users ages 18 to 34 said they were influenced to purchase travel by their friends’ and followers’ recommendations.

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Media Consumption Of Mobile News App Users, June 2012 [TABLE]

70% of mobile news app users got their news digitally, nearly twice as many as among mobile internet users who had not downloaded a news app.

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Primary News Sources Of Mobile Users, September 2012 [TABLE]

A June survey from Pew put digital just 16 percentage points behind TV as the source where US news consumers got their news.

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Marketing That Prompts Mobile Device Actions, October 2012 [CHART]

TV ads were the No. 2 reason consumers turned to their mobile devices for actions such as brand searches, app downloads or visiting brand sites.

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Tablet Owners Who Search For Info As A Result Of TV By Gender & Generation, August 2012 [CHART]

More than seven in 10 US tablet owners ages 18 to 34 looked up product information on their devices after seeing something interesting about it on TV.

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