Mobile Marketing
Mobile Ad Spending Growth By Vertical, Q3 2012 [CHART]
10 verticals grew their mobile ad spending on the Millennial Media platform by triple-digits in Q3.
Read MoreMobile Video Sharing, December 2012 [CHART]
92% of mobile consumers shared video content with others (49% at least weekly), with social media posts (56%) being the primary way of sharing.
Read More2013 Marketing Budget Increases By Channel [CHART]
45% of business leaders expect to increase their marketing budgets in 2013.
Read MoreEmail Open Share By Country & Platform, April – October 2012 [CHART]
4 in 10 emails sent are now being read on a mobile device, up 300% in the past 2 years alone.
Read MorePaid Content & Media-Related Tablet Apps By Media Type, 2012 [CHART]
In November 2012, 62% of magazine tablet apps worldwide and 59% of newspaper tablet apps relied on a paid model.
Read MoreEmail Marketing Techniques, 2012 [CHART]
85% of marketers are using list segmentation and targeting for their email campaigns.
Read MoreTime Spent Per Day With Mobile Web & Apps, H1 2012 [CHART]
Most US smart phone users (60%) accessed the mobile web from their phone for less than an hour a day.
Read MoreTime Spent With Mobile Apps By Category, November 2012 [CHART]
US consumers spent an average 127 minutes on mobile apps per day. That’s up 35% from 94 minutes spent per day in December 2011.
Read MoreUS Retail Search Advertising Metrics By Device, November 2012 [CHART]
While mobile devices were a big influence on e-commerce sales on Black Friday and Cyber Monday, mobile phones haven’t performed well in paid search.
Read MoreConsumer Interest In Interactive TV, December 2012 [CHART]
35% of respondents indicated an interest in real-time games and challenges with shows via a second screen.
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