Mobile Marketing
Beyond Social Media: Brandjacking [PODCAST]
This week’s highlights include a case of hijacked hashtags, Cheerios app fail, how social media shares the pain of a national tragedy, and Instagram’s suicide note.
Read MoreUS Travelers' Online Transactions By Device, August 2012 [CHART]
More than three-quarters of US travelers had purchased travel on a PC in the past six months.
Read MoreUS Total Media Ad Spending Share By Channel, 2010-2016 [CHART]
Just 2.4% of total ad spending in the US will go toward mobile ads in 2012.
Read MoreUS Net Mobile Display Ad Revenue Share By Company, 2011-2014 [CHART]
Facebook is set to garner an 18.4% share of the US mobile display advertising market this year.
Read MoreUS Net Mobile Advertising Revenues By Company, 2011-2014 [CHART]
eMarketer estimates Facebookâs US mobile ad revenues will hit $339 million in 2012.
Read MoreUS Mobile Advertising Spending, 2010-2016 [CHART]
eMarketer expects overall spending on mobile advertising in the US, including display, search and messaging-based ads served to mobile phones and tablets, to rise 180% this year to top $4 billion.
Read MoreUS Mobile Gaming Revenues, 2010-2016 [CHART]
US mobile gaming revenue will come from a combination of paid downloads, in-game purchases of virtual goods and in-game advertising.
Read MoreMobile Content Activities, June 2012 [CHART]
Game playing topped the list of mobile content activities among US tablet owners in June 2012, with 59% of respondents having done this activity.
Read MoreMobile, Online Casual & Social Gamers, 2010-2014 [CHART]
US audiences for mobile games are growing rapidly, while audiences for social and online casual gaming are expected to grow more modestly.
Read MoreDevice Dependence By Age, December 2012 [CHART]
78% of 18-29-year-old social media users are very or extremely dependent on their mobile phones.
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