Mobile Marketing
Mobile Cyber Monday Ad Metrics, 2011 vs 2012 [CHART]
MediaMind’s platform served 46.2% more standard mobile banner, video and rich media impressions on Cyber Monday in 2012 than 2011.
Read MoreChristmas Day Smart Device Activations, 2012 [CHART]
17.4 million smart devices (iOS and Android) were activated worldwide on Christmas Day, more than 4 times the baseline average of 4 million from the first 20 days of the month.
Read MoreMillennials' Views On Technology, Privacy & Identity [INTERACTIVE INFOGRAPHIC]
An interactive infographic by Cicsco that takes a look at Millennials’ views on technology, privacy and identity.
Read MoreIn-Store Retail Tech's Effect On Holiday Shopping Experiences By Generation, December 2012 [CHART]
Nearly two-thirds of 18- to 34-year-olds reported using their mobile phone for shopping this holiday season, and almost half said this made their phone a faster resource for accessing information than asking a store associate.
Read MoreHow Americans Used Mobile For Holiday Shopping, 2011 & 2012 [CHART]
More than eight in 10 smart phone owners researched and browsed for products on their phone, up 15 percentage points from 2011.
Read MoreMary Meeker 2013 Trends [PRESENTATION]
Analyst Mary Meeker illustrates that mobile and tablets are driving new levels of connectivity, particularly in emerging markets.
Read MoreGlobal Mobile Ad Prompts, Q3 2012 [CHART]
Advertisers were most interested in using mobile ads to lead viewers to site searches; this action was utilized by 41% of campaigns.
Read MoreLeading Industries Worldwide In Mobile Ad Spending, Q3 2012 [CHART]
The mobile ad platform provider found that Q3 2012 showed high year-over-year mobile ad spending growth in several verticals.
Read More