Mobile Marketing
Devices On Which People Access Social Media, 2011 & 2012 [CHART]
There is no question that social media has gone mobile, as more and more consumers access their accounts via smart phones and tablets.
Read MoreRetail mCommerce, 2011-2016 [CHART]
Mobile devices had a strong influence on the 2012 holiday season, and look set to continue that momentum through this year and beyond.
Read MoreUS Mobile Paid Search Budgets By Tablets & Smart Phones, Q4 2012 [CHART]
Mobile devices grew to account for 18% share of US paid search budgets in Q4 2012, from 16.3% in Q3.
Read MorePercentage Of Web Traffic From Mobile Devices, Q4 2011-Q4 2012 [CHART]
The percentage of website traffic coming from mobile devices jumped from 17.5% in Q3 2012 to 23.1% in Q4 2012.
Read MoreTime Spent On Mobile By Activity, January 2013 [CHART]
The top activity, texting, occupies 14.1% of consumers’ mobile time.
Read MoreOnline & In-Store Holiday Purchase Influencers, January 2013 [CHART]
Pinterest and Twitter influenced online and in-store purchases for just 1 in 10 shoppers surveyed, with Facebook garnering only slightly more interest.
Read MoreFacebook Ad Spending By Mobile Devices, January 2013 [CHART]
Mobile devices (phones and tablets) now account for 20.3% of overall Facebook ad spending.
Read MoreSmart Phone Behaviors By Parents & Childless, January 2013 [CHART]
Smartphone users with children under 18 in their household are more likely than those without to use their devices for a variety of activities.
Read MoreComputer vs Smart Phone Behaviors, January 2013 [CHART]
Emailing emerged as the most common action on a computer, with 90% either sending or reading personal or work emails.
Read MoreBeyond Social Media: Huh, Mercedes? [PODCAST]
This week’s highlights include the first Facebook Poke ads, Mercedes strange commercial, Cinemark Cinema’s thoughtless inventation, and much more.
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