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Mobile Marketing

US Retail mCommerce By Device, 2011-2016 [TABLE]

US consumers will spend $37.44 billion in 2013 on retail purchases made via smartphones and tablets, up from $23.72 billion last year.

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Mobile Banking Security Concerns, February 2012 [CHART]

Despite the obvious appeal of mobile services to an increasingly mobile-first population, there remain significant concerns.

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American Mobile Banking Customers By Demographic, September 2012 [CHART]

Mobile phone owners who used mobile banking were more likely to be younger, richer and more educated than other mobile users.

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Activities Mobile Users Expect To Do Via Their Device By Demographic, October 2012 [CHART]

Banking is top of mind for smart device owners who are increasingly using mobile to accomplish the daily to-do list.

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Generation V Social Network Behavior, February 2012 [CHART]

Social networking is also becoming more common among kids, despite being strictly forbidden for those under 13. Once again, gaming is one of kids’ favorite social media activities.

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Generation V Mobile Device Use By Age, 2012 [CHART]

54% of 6- to 12-year-olds with access to an internet-enabled phone (and 34% of those accessing any sort of mobile phone) said they used it to play games.

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Device Ownership Among American Households With Children, 2010 & 2012 [CHART]

Nearly all households with kids ages 0 to 8 had computers and a large majority had web-enabled phones.

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Technologies Through Which Mobile Americans Get News, September 2012 [CHART]

42% of US smart phone owners and 40% of tablet owners considered their laptop or desktop computers their primary news source.

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Global Smart Phone & Tablet App Users By Demographic, September 2012 [CHART]

Millennials were the most likely to use mobile and tablet apps.

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US Smart Phone Users By Generation & Manufacturer, May 2012 [CHART]

Millennials are the only generation more likely to own an iPhone than any other handset; in all other age categories, Samsung either led or tied with Apple.

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