Mobile Marketing
North American Publishers That Format Content For Mobile, 2009-2013 [CHART]
2013 will be the first time 100% of publishers will format their content for mobile.
Read MoreConsumer vs. Professional Reviews' Influence Over Electronics Purchase By Device, September 2012 [CHART]
Shoppers were more likely to pay attention to consumer reviews than professional reviews across every product category.
Read MoreOnline Channels That Prompt Television Viewership By Generation, September 2012 [CHART]
Facebook had the greatest influence on getting people to watch a show—46% said they picked up a show as a result of the social network.
Read MoreHow People Talk About TV By Generation, September 2012 [TABLE]
For viewers who can’t wait to talk about the latest episode of their favorite TV show, social networks are not displacing the water cooler as much as providing a digital analogue.
Read MoreChanges In SMBs' Ad Spending Tactics For 2013 [TABLE]
Of those SMBs who have used mobile advertising, a solid 83% said they were at least somewhat likely to use it again in 2013.
Read MoreWhy People Want Mobile Apps From Retailers, August 2012 [CHART]
Three in 10 US mobile app users told Harris Interactive in a separate August study that they wanted retailers to offer mobile apps to save them time when looking for items. And one in four wanted mobile apps to ensure they weren’t missing out on store deals and offers.
Read MoreHow Mobile Americans Learn About Shopping Apps, December 2012 [CHART]
Mobile users primarily found out about new shopping apps from app stores (42%), but 37% also said they found out about them from friends.
Read MoreMobile Consumers' Attitudes Toward Shopping Apps, December 2012 [CHART]
Two-fifths of smartphone and tablet shoppers said using a shopping app strengthened their connection to the brand.
Read MoreLuxury Marketing Content & Tactics, October 2012 [CHART]
The most popular approach among content, conversation and product-promotion tactics: posting product imagery, which 81% were using.
Read MorePreferred Online Channels Of Luxury Marketers, October 2012 [CHART]
Facebook is presently seen as the key social platform; 95% of luxury marketers said they were actively engaging customers there.
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