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Mobile Marketing

Methods Online Americans Use To Watch TV, June 2012 [CHART]

Over half of respondents streamed via a PC, nearly half streamed through an internet-connected device, and 29% streamed through a mobile device.

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Platforms Used To Watch TV Everywhere Services, October 2012 [CHART]

On mobile, use of Television Everywhere is slightly more common through mobile apps vs. mobile websites.

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Americans' Online Privacy Concerns, January 2013 [CHART]

Roughly 9 in 10 online adults in the US worry about their privacy online at least sometimes.

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Multitainment Behavior In The US & UK, April 2012 [CHART]

As tablet and mini tablet uptake rises, the devices are becoming the primary companion screen alongside the television.

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Devices UK Children/Teens Use To Go Online, 2010-2012 [TABLE]

The penetration of tablets among UK children ages 5 to 15 grew from just 2% in 2011 to 9% in 2012.

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United Kingdom iPad Users, 2010-2016 [TABLE]

eMarketer expects Apple to continue to dominate the tablet market, although its share will fall.

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United Kingdom Tablet Users, 2010-2016 [CHART]

9.8 million UK consumers used a tablet device to access the web in 2012, representing growth of 140% over 2011.

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Western European QR Code Users By Country, July 2012 [TABLE]

In July 2012, comScore reported that there were 5.1 million QR code users in Germany, 3.3 million in the UK and another 3.4 million in Spain.

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Millennials' QR Code Use By Media & Select Countries, 2012 [TABLE]

US consumers were more likely to report having scanned QR codes across every medium by which the codes were delivered.

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Top Content Marketing Channels Used By B2B, November 2012 [CHART]

87% of US B2B marketers used content marketing in 2012.

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