Mobile Marketing Archives - Page 239 of 322

Importance Of In-Car Data Access By Age, June 2012 [CHART]

There was a strong divide between respondents ages 18 to 39, 55% of whom thought having data access in a car was important, compared with 29% of those ages 40 to 69.

Driving & Smart Phone Use, June 2012 [CHART]

Almost nine out of 10 of those using a smartphone while driving said they made or answered calls.

Where Smart Phone Owners Access The Internet, Q3 2012 [CHART]

A Q3 2012 study from Forrester found that three-quarters of smartphone internet users went online via their phone while in the car.

American Smart Phone Mobile Coupon Users, 2010-2014 [CHART]

eMarketer estimates the number of smart phone coupon users last year rose by 66%, following a growth rate of more than 100% in both 2010 and 2011.

American Mobile Coupon Users, 2010-2014 [CHART]

The number of US mobile coupon users will rise from 12.3 million in 2010 to 53.2 million in 2014, driven by the rapid adoption of smart phones.

Pharmacy Mobile App Demand, October 2012 [CHART]

Despite the relatively high demand for a mobile app, only 16% of internet users were aware of their pharmacy offering one.

Top 10 Travel-Related Mobile Websites, June 2012 [TABLE]

Of all the various types of pages and websites used by travelers, Google Maps is the most heavily trafficked, particularly on mobile.

Time Spent With Shopping Apps By Category, December 2011 – December 2012 [CHART]

Retailer apps saw a massive 525% jump in time spent from December 2011 to December 2012, roughly double the growth rate in time spent with the average shopping app (274%).

American Hispanic Mobile Shoppers By Device, May 2012 [CHART]

Not only are Hispanics more likely than non-Hispanics to use a smartphone, but they’re a lot more likely to shop with it.

US Hispanics' Digital Media Use vs. Total Shoppers, August 2012 [CHART]

Hispanic consumers were more likely than the average shopper to use a smartphone, as well as text, stream music and video, and use mobile apps.