Mobile Marketing
Beyond Social Media: Super Bowl XLVII Ads & Blackout Tweets [PODCAST]
This week’s highlights include the good and the bad of the Super Bowl ads, who took advantage of the blackout and how, a human conversation between two brands, and much more.
Read MoreHow Singles Use Technology For Dating [INFOGRAPHIC]
This infographic from Match.com illustrates how singles use technology for dating purposes.
Read MoreSocial TV & Super Bowl XLVII [INFOGRAPHIC]
This infographic by Trendrr TV breaks down the social TV chatter that Super Bowl XLVII generated.
Read MoreHoliday In-Store Mobile Shopping Experience, February 2013 [CHART]
More adult mobile owners used their devices to help them shop during the 2012 holidays than during the 2011 season.
Read MoreTop-Rated Media Brands Of 2012 [TABLE]
Google is the best partner for advertising companies, ousting ABC, last year’s winner, according to a survey of thousands of top-tier advertising (marketing and agency) professionals.
Read MoreConsumers Who Would Consider Replacing Laptop With Tablet By Demographic, 2013 [CHART]
18- to 44-year-olds were significantly less likely than older people to expect to use the computer most often—in many cases citing smartphones or tablets instead.
Read MoreDevices People Use To Consume News & Entertainment By Demographic, 2013 [CHART]
In the 18- to 34-year-old demographic in particular, TV’s edge is slipping.
Read MoreMobile OS Market Share, Q3 2012 [CHART]
64% of mobile game impressions came from devices running the Android OS in Q3, while 30% came from iOS.
Read MoreTop Planned Mobile Gift Purchases, February 2013 [CHART]
The online survey of more than 3,000 mobile users across 20 countries found that while only 27% have purchased gifts on mobiles, 29% were considering doing so.
Read MoreFacebook’s Mobile Users, Q4 2010 – Q4 2012 [CHART]
Mobile’s share of ad revenues jumped from 14% in Q3 to 23% in Q4, slightly above at least one prior estimate.
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