Mobile Marketing
Marketing Channels Important To Women Entrepreneurs, 2013 [CHART]
54% of female business owners say their website is very important to their 2013 marketing investment plans, and another 31% say it’s somewhat important.
Read MoreOnline Videos Views By Device, Q4 2011 – Q4 2012 [CHART]
In Q4 2012, non-PC/Mac devices accounted for 12% of video views, triple their share from Q1, and 6 times their share from a year earlier.
Read MoreBehavior Of Twitter's Mostly Mobile Users, February 2013 [CHART]
These Primary Mobile Users are 57% more likely to compose original tweets, 63% more likely to click on links.
Read MoreMultichannel Shoppers' Purchase Paths, February 2013 [CHART]
When asked the first step they took in researching and/or shopping for a product this past holiday season, just 6% of multichannel shoppers visited the company’s website, mobile site, or mobile application. But, 21% ended up visiting a company website or app using their mobile phone at some point during the purchase journey, equal to the proportion who visited the company’s store.
Read MoreAmerican Small Business Marketing Budget Allocation By Tactic, November 2012 [CHART]
Small businesses in particular seem to rely on content marketing because it can be extremely cost effective.
Read MoreBeyond Social Media: Carnival Triumph Cruise's Megafail & Lotsa Love Stuff [PODCAST]
This week’s highlights include the Carnival Triumph Cruise Megafail, an Etch-A-Sketch tribute, Ice Cream love, love stories & songs, a House of Cards.
Read MoreAmerican iPad Users & Penetration, 2011-2016 [TABLE]
This year, eMarketer estimates there will be 65.7 million iPad users in the US, representing 60% of the total tablet audience.
Read MoreFrequency Of Email Use On iPads, H2 2012 [CHART]
88% of iPad users checked their email on their tablet daily.
Read MoreiPad Users Preferred Email Device, H2 2012 [CHART]
For reading emails, more than half of respondents chose the tablet as their preferred device, beating out PCs and Macs by over 20 percentage points.
Read MoreTech Startup Success & Failure [INFOGRAPHIC]
90% of technology startups fail. This inforgraphic from Allmand Law looks at the successes and failures of well-known tech startups.
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