Mobile Marketing
Influence Of The Internet On CPG Brand Decisions By Generation, March 2013 [CHART]
A slight majority of 18-34-year-olds shoppers download coupons from online sources, whether they be manufacturer websites (53%), retailer websites (53%), or couponing sites (55%).
Read MoreAdvertising Click-Through Rate Benchmarks, March 2013 [CHART]
Social and mobile gaming ads generate an average click-through rate (CTR) of 3%.
Read MorePerceptions Of Permission Marketing, March 2013 [TABLE]
77% of marketers believe that a consumer purchase does constitute marketing permission.
Read MoreTen Most Popular e-Strategy Trends Posts For February [LIST]
These are the ten most popular marketing statistics posts at e-Strategy Trends for the month of February 2013.
Read MoreMuseum Marketing [PRESENTATION]
Pew Internet & American Life project presentation that takes a look at museum marketing and how arts organizations are using online communications.
Read MoreTop Customer Touchpoints For Local Engagement, February 2013 [TABLE]
Websites remain the primary means brand marketers have to engage customers locally, with 86% citing the corporate site as part of their local engagement strategy.
Read MoreGlobal mCommerce Activities, February 2013 [CHART]
24% of American smart phone users surveyed during Q2 2012 reported scanning a barcode or QR code in the previous 30 days.
Read MoreTime Spent Watching Long Online Videos By Device, Q4 2012 [CHART]
In Q4 2012, 53.2% of time spent watching tablet video was with content running at least a half-hour in length.
Read MoreCost per Loyal Mobile App User Index, June 2012 – January 2013 [CHART]
The Cost per Loyal Mobile App User Index measures the cost of acquiring a loyal user for brands who proactively market their apps.
Read MoreApp Store Competitive Index, June 2012 – January 2013 [CHART]
The App Store Competitive Index continued to climb by 6.01 million daily downloads, up 13 percent from December’s 5.32 million.
Read More