Mobile Marketing
TV Viewing Device Share [CHART]
TV viewers have an abundance of devices at their disposal to watch content whenever and however they want. But in the US, the big screen is still their preferred access point.
Read MoreAdvertising Digital Skills Gap [CHART]
On a 100-point scale, marketers working at advertisers around the world score their organizations’ digital capabilities at an average score of just 57.
Read MoreSnapchat Users By Age [CHART]
Close to half of Snapchat’s adult audience was aged 35 and older as of December 2016, marking a dramatic change from a year earlier.
Read More2017 Internet Trends [VIDEO & PRESENTATION]
Meeker’s annual Internet Trends Report is always highly-anticipated and this year is no different. The 2017 Internet Trends report was released at the Recode conference this year.
Read MoreSnapchat For Marketing [INFOGRAPHIC]
This infographic from M2 Onhold illustrates how Snapchat can be used for marketing purposes.
Read MoreAverage Time Spent Per Day With Major Media [CHART]
Thanks to multitasking, US adults’ average daily time spent with major media will slightly exceed 12 hours this year.
Read MorePreferred Sources For Finding Local Products & Services [TABLE]
Eight out of 10 respondents said a search engine was their top choice among a collection of digital and nondigital sources to look up information for local businesses last year.
Read MoreNewspaper Readership By Platform [CHART]
Newspapers’ cross-platform audience – print, website and mobile app – numbers more than 169 million adults in the US, or 69% of the US adult population in a typical month.
Read MoreFrequency Of Snapchat Use By Age [TABLE]
Some 78% of high school and college student respondents said they use Snapchat on a daily basis.
Read MoreGlobal Hotel Budget Priorities [CHART]
More hotel professionals are increasing their 2017 budgets for digital marketing and social media strategy in a bid to grow consumer awareness and attract more guests,
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