Mobile Marketing
Changes That Have Most Influenced B2B Marketing, March 2013 [CHART]
Today’s marketer has moved from outbound, advertising and intuition-based marketing to a new inbound model that emphasizes digital channels, multiple touchpoints, and data analytics,
Read MoreAffluents' Multi-Screen Behavior, March 2013 [TABLE]
51% of affluents have engaged with social media about a TV program while watching that program.
Read MoreMobile Internet Use By Device Type, 2011-2013 [CHART]
Tablets accounted for just 7% of traffic on the Jumptap network in 2011, half the share accounted for by feature phones.
Read MoreMobile Website Features Of Alcohol Brands, December 2012 [CHART]
About nine in 10 alcohol brands incorporate links to social networks into their mobile websites.
Read MoreMarketers' Priorities, 2012 & 2013 [TABLE]
For 2013, the number of marketers listing content marketing as their top priority nearly doubled, to 34.8%.
Read MoreAmazon Showrooming, March 2013 [CHART]
Study looks at which retailers are most at risk of showrooming behavior, by examining showroomers’ propensity to visit the retailer before buying an item on Amazon.
Read MoreTop 10 Websites By Share Of Mobile Visits, February 2013 [CHART]
Google ranks as the top site, with 17.3% market share of visits.
Read MoreMobile Behavior Of American Smart Phone Users, December 2012 [TABLE]
This year there will be 121.3 million mobile gamers in the US, accounting for 49% of all mobile users.
Read MoreMobile Gaming Metrics Of Android & iPhone Users, December 2012 [TABLE]
iPhone users were 10 percentage points more likely than Android users to be gamers.
Read MoreThe Online Revolution [INFOGRAPHIC]
There were more than 2 billion web users in 2012, which is a 566.4% increase from the year 2000
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