Mobile Marketing
Americans Most Valuable Household Services By Generation, March 2013 [TABLE]
Young people are wedded to their mobile phones, and as a new survey from Deloitte shows, value their mobile data plans more than their pay TV services.
Read MoreTop Multi-Platform Properties, February 2013 [TABLE]
Including mobile audience counts into a web property’s total audience makes a significant difference to reach and rankings.
Read MoreWhere People Use Mobile Travel Sites & Apps, March 2013 [CHART]
71% of consumers accessed travel companies mobile websites or apps from home, compared to 13% who accessed from work and just 12% who visited them on-the-go.
Read MoreMobile Website vs. App Traffic, March 2011-March 2013 [CHART]
85% of mobile application users prefer them to the mobile web, primarily as a result of convenience and speed.
Read MoreAmerican Seniors' Technographics [CHART]
Although a majority of seniors have mobile phones, comparatively few have smart phones.
Read MoreBeyond Social Media: Ford Stung by Agency, Fining Bloggers & HBO Go Unleashed [PODCAST]
This week’s highlights: Ford Stung by Agency; Social Tiger Haters; NRA’s Robocalls; Fining Bloggers; HBO Go Unleashed? Amazon’s Zombies & Reddit’s Five Year Olds & Illustrating Keynotes.
Read MoreMost Influential Ad Type By Age, June 2012 [CHART]
When asked the advertising medium they find most influential in making a purchase decision, 37.2% of American adults singled out TV – almost quadruple the proportion who pointed to the nearest competitor, newspapers (10.6%).
Read MoreTrust In Advertising & Promotions, March 2013 [CHART]
Only 15% of Americans trust social media marketing, 12% information about companies on mobile applications, 10% ads on websites, and 9% text messages.
Read MoreAmericans’ Favorite Media Activities By Generation, March 2013 [CHART]
64% of Americans rank watching TV (on any device) as one of their top-3 media activities, down from a high of 71% in 2009 and 2010 but enough to keep TV viewing as America’s favorite media activity.
Read MoreDemographics Of American Mobile & Smart Phone Users, 2012 [TABLE]
Over three-quarters of Hispanics used the mobile internet, compared with 73% of blacks and only 60% of whites.
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