Mobile Marketing
Top Local Markets For Digital Media Use, 2012 [TABLE]
Use of the internet for social networking was highest in Austin and Seattle (62% of each market’s population in the 30 days prior to the survey), while New Orleans topped the charts for newspaper website access (40%).
Read MorePricing Movitivation & Showrooming, April 2013 [CHART]
Two-thirds of mobile device owners say they check their device while shopping in a store to see if there is a cheaper price elsewhere.
Read MoreMarketing Input Consumers Would Give For $25, April 2013 [CHART]
For $25, 96% of consumers would demo a product or service if approached in a public setting.
Read MoreDevices Use For Multitainment, 2012 vs 2013 [CHART]
Regular use of tablets while watching TV (on a TV set) has soared from 11% in 2012 to 44% this year.
Read MoreMost Influential Ad Platforms For Automotive Purchase Decisions, March 2012 [CHART]
55% of respondents’ digital ad spending went to paid search engine marketing (SEM).
Read MoreMobile Search Behavior, April 2013 [TABLE]
40% of mobile searches are conducted while users are watching TV.
Read MoreTop Sources For Coupons, April 2013 [CHART]
95% of consumers use coupons when they shop, including 30% who claim to do so every time they shop.
Read MoreEffectiveness Of Mobile Marketing At Engaging & Attracting Small Business Customers, October 2012 [CHART]
79% said having a mobile-friendly website was effective at attracting new customers and keeping current ones happy.
Read MoreSites Most Likely To Influence A Purchase, December 2012 [CHART]
Facebook was the social network most likely to influence purchases among US internet users surveyed by Technorati in December 2012.
Read MoreTop Tablet Ad Models' Performance, April 2013 [CHART]
An exhaustive global study concludes that the top three tablet advertising models are pre-roll with overlay; rich media interstitial; and banner to full page rich media.
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