Mobile Marketing
Promotional Plans Of American Pharmaceutical & Biotech Companies, June 2012 [TABLE]
33% of pharmaceutical companies are digital beginners.
Read MoreBrand Lift Performance For Advanced Tablet Ads, October 2012 [TABLE]
The banner to full-page ad showed 380% greater mobile ad awareness over the control group who had not seen any ad.
Read MoreEngagement & Click-Through Rates For Advanced Tablet Ads, October 2012 [TABLE]
At a clickthrough rate (CTR) of 8.7%, the banner to full-page ad’s clickthrough performance on tablets was more than four times greater than the static web banner.
Read MoreBeyond Social Media: Boston Marathon Bombing & Social Media Etiquette During Tragedies [PODCAST]
In this episode of Beyond Social Media, recorded one day after the Boston Bombing, the hosts debate the extent to which brands should comment on tragedies.
Read MoreWeekly Time Spent Using IM/Chat Apps By Mobile OS, April 2013 [CHART]
Android mobile owners are 2.4 times more likely than iPhone owners to use mobile IM/chat applications such as Whatsapp and Kik Messenger, but iPhone owners are heavier users of the apps.
Read MoreRetailers’ Mobile Price Comparison Policies, April 2013 [CHART]
A greater proportion of retailers are choosing to either ignore showrooming practices or price match, although the predominant way of dealing with showrooming remains simply aiming to stay competitive.
Read MoreMobile Acts Prompted By Top Magazines By Month, 2011-2012 [CHART]
The number of mobile activations in the US’ top 100 magazines by circulation has grown from just 352 in Q1 2011 to 2,252 in Q4 2012.
Read MoreOnline Media Consumption Of CEOs, April 2013 [CHART]
3 in 4 CEOs aged under 50 say they “mostly consume information online,” and close to 2 in 3 aged over 50 agree.
Read MoreMobile Payment Adoption, April 2013 [CHART]
57% of tech-savvy respondents have redeemed a coupon, code or voucher by mobile, while more than 4 in 10 have paid for digital products via their device.
Read MoreCompletion Rates By Length Of Mobile Rich Media Video Ads, April 2013 [CHART]
Completion rates for very short videos (less than 30 seconds) had the lowest completion rate (35.8%), behind even the longest ads (150 seconds and longer), which had a roughly 50% completion rate.
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