Mobile Marketing
Retail mCommerce Revenues, 2012 vs 2013 [CHART]
29% of eCommerce executives say that more than 20% of their traffic comes via mobile browsers or mobile applications, a marked increase from just 3% who reported that level of traffic last year.
Read MoreCPG Mobile Advertising Post-Click Actions, 2012 [CHART]
CPG brands were more focused on encouraging consumers to watch video, with 44% of the campaigns incorporating a video aspect (compared to 16% on average).
Read MoreDevices Used To Connect To In-Flight Internet, December 2012 [CHART]
According to TripAdvisor’s annual air travel study, 37% of travelers considered their tablet an “essential” in-flight accessory—a 5% increase from the 2012 survey.
Read MoreAmericans' Use Of Mobile Devices On Vacation, March 2012 [CHART]
Approximately 98% took their mobile devices with them on vacation; nearly four in five respondents in this group used them “all the time.”
Read MoreAverage Daily Mobile Engagement On Facebook By Activity, March 2013 [TABLE]
For smart phone Facebook users, most of their time on the network was spent checking their newsfeed (16.4 minutes on average per day).
Read MoreWhen Millennials First Grab Their Phones In The Morning, March 2013 [CHART]
Smart phones have so quickly embedded themselves in the lives of their users that 62% of all respondents said they reached for their device immediately after waking up, while 79% did so within 15 minutes of rising.
Read MoreProfile Of Global Digital Elite, April 2013 [TABLE]
These 2% of global consumers – the “global digital elite” – see 24 times as many ads as the average consumer, and are so prized by marketers that they command 85% higher eCPMs than average.
Read MoreRestaurants & Mobile Search Behavior, April 2013 [TABLE]
In the previous 6 months, 81% of respondents had searched for a restaurant via a mobile application, and 92% through a web browser.
Read MoreElements Of Brand Loyalty, April 2013 [TABLE]
Better make that first impression a good one. 56% of consumers believe that the first purchase or beginning of service is the deciding moment in establishing brand loyalty.
Read MoreMobile Commerce App Usage By OS, April 2013 [CHART]
iPhone owners are 54% more likely than Android owners to use mobile applications for commerce.
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